Fjällräven Press Room

About us

Date: 2017-01-25

The Swedish company Primus has been creating products for outdoor use since 1892. They have been tested on expeditions by such pioneers as Roald Amundsen, Sir Edmund Hillary and Reinhold Messner. Today, Primus is known for its reliable, safe and innovative products, mainly produced in Europe, that make people enjoy their outdoors adventures – both big and small. The focus is on creating environmentally friendly, easy to use and lightweight products. Primus AB, based in Solna (Sweden), is an independent part of Fenix Outdoor AB. 90% of Primus’ product range is sold in more than 70 countries worldwide.


Fjällräven and Hanwag are part of the Fenix Outdoor AB as well. Find out more about them and their exciting outdoor equipment in their press rooms.

Fjällräven press room

Hanwag press room