Fjällräven Press Room

Press Kits

Fjällräven Spring & Summer 2021

2020-05-27

This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...

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Fjällräven Conscious Hunting Fall & Winter 2020

2020-02-18

Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.

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Fjällräven Fall & Winter 2020

2020-01-20

This fall and winter 2020 season the legendary Expedition Down Jacket from 1974 has given rise to a whole range of functional, timeless and sustainable insulation jackets. In other news Fjällräven launches a new range of striking Vardag apparel.

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Fjällräven Spring & Summer 2020

2019-06-25

For the spring and summer season of 2020, Fjällräven is focusing on clothing suitable for outdoor activities in warm conditions – lightweight, improved ventilation, fast drying fabrics and packable garments.

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Fjällräven Polar 2019

2019-03-27

300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. This is Fjällräven Polar 2019. Find our more about the event, the participants and the route...

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Fjällräven Conscious Hunting Fall & Winter 2019

2019-02-26

Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. But it also defines its approach to its gear. With materials like G-1000 Silent Eco, restriction-free fits, and well-placed pockets and details Fjällräven has. But Fjällräven continues to innovate and develop, and this season is no exception.

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Fjällräven Fall & Winter 2019

2019-01-22

For Fall & Winter 2019 Fjällräven has listened to the wishes of its core customer: the true outdoor enthusiast – out there in any weather. It has revamped its classic Singi trekking collection using traditional materials in new ways, given iconic items from the Greenland range environmentally-friendly winter makeovers with traceable down, recycled wool and G-1000 Eco and is also introducing a new range of backpacks made from recycled wool.

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Fjällräven Spring & Summer 2019

2018-06-04

For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit 

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Fjällräven Spring/Summer 2018

2017-12-10

This season Fjällräven has chosen to look back at one of its most iconic pieces. A jacket that was created for adventures in the outdoors. A jacket that has been worn and loved for generations. That jacket is the Greenland Jacket. And it was the starting point for an entire collection. For spring/summer 2018 Fjällräven is updating this classic and expanding the Greenland collection.

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Fjällräven Hunting Fall/Winter 2017/18

2017-08-10

For Fall/Winter 2017, Fjällräven is proud to present a full range of equipment that’ll never get between a hunter and his or her perfect hunting experience. A line-up just as functional as it is conscious

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