Fjällräven Press Room

Inspirational Stories

For Journeys Above The Tree Line

2020-08-18

For fall and winter 2020, Fjällräven continues to explore above the tree line with its Bergtagen mountaineering collection. As well as expanding it from sea level to lofty peaks, it’s also pushed the boundaries in sustainable performance, winning awards in the process.

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Never feel cold again with the new Expedition Series

2020-07-08

When it comes to the cold, there is no one-product-fits-all solution; you need a system. So for the fall and winter 2020 season, Fjällräven is expanding its legendary Expedition Down Jacket into an entire cold-weather protection series.

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Say Hello To Kånken Re-Wool

2020-06-24

Wool has always been one of Fjällräven’s core materials. For fall & winter 2020, Fjällräven has used recycled wool, what it calls Re-Wool, to create this new, special edition Kånken.

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This Way Outdoors!

2020-05-28

Vardag, in Swedish, is a word for ‘everyday life’. This season, outdoor brand Fjällräven’s bestselling Vardag series, with its simple designs, everyday functionality and clear connection to Fjällräven’s heritage, has become a distinct collection of apparel.

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Art That Carries Stuff

2020-04-24

Kånken Art is what happens when you invite renowned artists to express their relationship to nature with a Kånken as their canvas. The products will be available from July 15th 2020. Read more about the non-profit project, the artist and the products below.

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It’s A Lifelong Relationship, Choose Wisely!

2020-03-23

When we can’t go out in nature, what better time to prepare for our upcoming trips? Do research, read up on equipment, compare, write packing lists and choose what to wear and what to bring. Finding the right pair of trekking trousers can be the first step towards many successful hikes.

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Latest Press Releases

Fjällräven voted most sustainable brand in its industry according to Sustainable Brand Index 2020 Sweden

2020-03-31

Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. 

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Fjällräven update around COVID-19

2020-03-16

At Fjällräven, we are taking the current situation seriously and have adjusted our personal routines and business activities in order to minimize further spread of COVID-19. Read more...

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Fjällräven applauds the UN Global Climate Change Action Initiative and looks forward to collaborating with the fashion industry

2019-09-27

As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.

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The Arctic Fox Initiative

2019-09-13

The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.

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Fjällräven Classic - The game-changing trekking concept goes global

2019-06-30

2020 sees the start of a long-term commitment to the expansion of the Fjällräven brand by offering no less than eight Fjällräven Classics across the globe.

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Latest Press Kits

Fjällräven Conscious Hunting Fall & Winter 2019

2019-02-26

Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. But it also defines its approach to its gear. With materials like G-1000 Silent Eco, restriction-free fits, and well-placed pockets and details Fjällräven has. But Fjällräven continues to innovate and develop, and this season is no exception.

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Fjällräven Fall & Winter 2019

2019-01-22

For Fall & Winter 2019 Fjällräven has listened to the wishes of its core customer: the true outdoor enthusiast – out there in any weather. It has revamped its classic Singi trekking collection using traditional materials in new ways, given iconic items from the Greenland range environmentally-friendly winter makeovers with traceable down, recycled wool and G-1000 Eco and is also introducing a new range of backpacks made from recycled wool.

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Fjällräven Spring & Summer 2019

2018-06-04

For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit 

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Fjällräven Spring/Summer 2018

2017-12-10

This season Fjällräven has chosen to look back at one of its most iconic pieces. A jacket that was created for adventures in the outdoors. A jacket that has been worn and loved for generations. That jacket is the Greenland Jacket. And it was the starting point for an entire collection. For spring/summer 2018 Fjällräven is updating this classic and expanding the Greenland collection.

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Fjällräven Hunting Fall/Winter 2017/18

2017-08-10

For Fall/Winter 2017, Fjällräven is proud to present a full range of equipment that’ll never get between a hunter and his or her perfect hunting experience. A line-up just as functional as it is conscious

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