Fjällräven Press Room

Inspirational Stories

It’s A Lifelong Relationship, Choose Wisely!

2020-03-23

When we can’t go out in nature, what better time to prepare for our upcoming trips? Do research, read up on equipment, compare, write packing lists and choose what to wear and what to bring. Finding the right pair of trekking trousers can be the first step towards many successful hikes.

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Where Summer Memories Are Made

2020-02-05

Long, hot days and short, light nights means more time outdoors. Fjällräven’s High Coast collection is designed to feel right at home in the versatile space between urban and outdoor life.

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Summer Trekking Starts Here

2019-12-16

For the 2020 spring and summer season, Fjällräven introduces the new Abisko Midsummer collection that focuses on clothing that is optimised for trekking in warm weather conditions – lightweight, ventilated, quick drying and packable.

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Iconic Meets New

2019-11-15

In Spring/Summer 2020, Fjällräven continues to grow its diverse and iconic Kånken with two new members: Kånken Totepack and Kånken Hip Pack. Making this season’s offering a diverse variety of strong products for a wide range of customers.

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Happy Holidays are Outdoor Holidays

2019-09-30

Holidays are coming. And just because the festivities are full of tradition, there’s no reason to not get inspired by new gifts and routines. Fjällräven introduces an alternative gift guide for this year’s Holiday season – some ideas that’ll help you celebrate a little differently this year.

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Winter: The Perfect Time To Enjoy Nature

2019-08-28

To make winter adventures more safe, comfortable and dry even in the harshest winter conditions Fjällräven is introducing new product innovations for its Fall & Winter 2019 mountaineering collection Bergtagen and the functional and versatile trekking collection Keb.

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Latest Press Releases

Popular Fjällräven trekking event expansion 2020 affected by COVID-19 crisis

2020-04-08

Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.

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Fjällräven voted most sustainable brand in its industry according to Sustainable Brand Index 2020 Sweden

2020-03-31

Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. 

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Fjällräven update around COVID-19

2020-03-16

At Fjällräven, we are taking the current situation seriously and have adjusted our personal routines and business activities in order to minimize further spread of COVID-19. Read more...

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Fjällräven applauds the UN Global Climate Change Action Initiative and looks forward to collaborating with the fashion industry

2019-09-27

As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.

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The Arctic Fox Initiative

2019-09-13

The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.

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Latest Press Kits

Fjällräven Spring & Summer 2020

2019-06-25

For the spring and summer season of 2020, Fjällräven is focusing on clothing suitable for outdoor activities in warm conditions – lightweight, improved ventilation, fast drying fabrics and packable garments.

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Fjällräven Polar 2019

2019-03-27

300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. This is Fjällräven Polar 2019. Find our more about the event, the participants and the route...

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Fjällräven Conscious Hunting Fall & Winter 2019

2019-02-26

Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. But it also defines its approach to its gear. With materials like G-1000 Silent Eco, restriction-free fits, and well-placed pockets and details Fjällräven has. But Fjällräven continues to innovate and develop, and this season is no exception.

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Fjällräven Fall & Winter 2019

2019-01-22

For Fall & Winter 2019 Fjällräven has listened to the wishes of its core customer: the true outdoor enthusiast – out there in any weather. It has revamped its classic Singi trekking collection using traditional materials in new ways, given iconic items from the Greenland range environmentally-friendly winter makeovers with traceable down, recycled wool and G-1000 Eco and is also introducing a new range of backpacks made from recycled wool.

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Fjällräven Spring & Summer 2019

2018-06-04

For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit 

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