Fjällräven Press Room

Inspirational Stories

Where Summer Memories Are Made

2020-02-05

Long, hot days and short, light nights means more time outdoors. Fjällräven’s High Coast collection is designed to feel right at home in the versatile space between urban and outdoor life.

read more   

Summer Trekking Starts Here

2019-12-16

For the 2020 spring and summer season, Fjällräven introduces the new Abisko Midsummer collection that focuses on clothing that is optimised for trekking in warm weather conditions – lightweight, ventilated, quick drying and packable.

read more   

Iconic Meets New

2019-11-15

In Spring/Summer 2020, Fjällräven continues to grow its diverse and iconic Kånken with two new members: Kånken Totepack and Kånken Hip Pack. Making this season’s offering a diverse variety of strong products for a wide range of customers.

read more   

Happy Holidays are Outdoor Holidays

2019-09-30

Holidays are coming. And just because the festivities are full of tradition, there’s no reason to not get inspired by new gifts and routines. Fjällräven introduces an alternative gift guide for this year’s Holiday season – some ideas that’ll help you celebrate a little differently this year.

read more   

Winter: The Perfect Time To Enjoy Nature

2019-08-28

To make winter adventures more safe, comfortable and dry even in the harshest winter conditions Fjällräven is introducing new product innovations for its Fall & Winter 2019 mountaineering collection Bergtagen and the functional and versatile trekking collection Keb.

read more   

Fjällräven explains its use of wool

2019-08-12

Different sheep have different wool. Some are bred for thickness, others for fineness, some for extra durability, others for increased softness. Fjällräven gets its wool from a variety of sources to create products that cover a plethora of applications. Find out more about the differen wool qualities Fjällräven is using... 

read more   


Latest Press Releases

Fjällräven takes trekking virtual with Fjällräven Classic TV

2020-07-09

Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer and announces new dates.

read more

Fjällräven launches online trekking event Fjällräven Classic TV

2020-05-22

Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.

read more

Fjällräven Head of Sustainability Christiane Dolva Törnberg awarded as “Business Woman of the Year 2019 in Swedish Sport Industry”

2020-04-21

Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as Business Woman of the Year 2019 in Swedish Sports Industry by Svenskst Sportforum.

read more

Fjällräven announces Alexander Matt as new Global Marketing Director

2020-04-15

Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.

read more

Popular Fjällräven trekking event expansion 2020 affected by COVID-19 crisis

2020-04-08

Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.

read more


Latest Press Kits

Fjällräven Conscious Hunting Fall & Winter 2019

2019-02-26

Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. But it also defines its approach to its gear. With materials like G-1000 Silent Eco, restriction-free fits, and well-placed pockets and details Fjällräven has. But Fjällräven continues to innovate and develop, and this season is no exception.

read more

Fjällräven Fall & Winter 2019

2019-01-22

For Fall & Winter 2019 Fjällräven has listened to the wishes of its core customer: the true outdoor enthusiast – out there in any weather. It has revamped its classic Singi trekking collection using traditional materials in new ways, given iconic items from the Greenland range environmentally-friendly winter makeovers with traceable down, recycled wool and G-1000 Eco and is also introducing a new range of backpacks made from recycled wool.

read more

Fjällräven Spring & Summer 2019

2018-06-04

For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit 

read more

Fjällräven Spring/Summer 2018

2017-12-10

This season Fjällräven has chosen to look back at one of its most iconic pieces. A jacket that was created for adventures in the outdoors. A jacket that has been worn and loved for generations. That jacket is the Greenland Jacket. And it was the starting point for an entire collection. For spring/summer 2018 Fjällräven is updating this classic and expanding the Greenland collection.

read more

Fjällräven Hunting Fall/Winter 2017/18

2017-08-10

For Fall/Winter 2017, Fjällräven is proud to present a full range of equipment that’ll never get between a hunter and his or her perfect hunting experience. A line-up just as functional as it is conscious

read more