Long, hot days and short, light nights means more time outdoors. Fjällräven’s High Coast collection is designed to feel right at home in the versatile space between urban and outdoor life.
Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer and announces new dates.
Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.
Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as “Business Woman of the Year 2019 in Swedish Sports Industry” by Svenskst Sportforum.
Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.
Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.
Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. But it also defines its approach to its gear. With materials like G-1000 Silent Eco, restriction-free fits, and well-placed pockets and details Fjällräven has. But Fjällräven continues to innovate and develop, and this season is no exception.
For Fall & Winter 2019 Fjällräven has listened to the wishes of its core customer: the true outdoor enthusiast – out there in any weather. It has revamped its classic Singi trekking collection using traditional materials in new ways, given iconic items from the Greenland range environmentally-friendly winter makeovers with traceable down, recycled wool and G-1000 Eco and is also introducing a new range of backpacks made from recycled wool.
For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit
This season Fjällräven has chosen to look back at one of its most iconic pieces. A jacket that was created for adventures in the outdoors. A jacket that has been worn and loved for generations. That jacket is the Greenland Jacket. And it was the starting point for an entire collection. For spring/summer 2018 Fjällräven is updating this classic and expanding the Greenland collection.