Fjällräven Press Room

Inspirational Stories

The Balancing Act

2020-12-14

Fjällräven knows functionality. It is its number one design principle. But it doesn’t just design for functionality. Aiming to be the most premium and sustainable global outdoor brand requires Fjällräven to design with nature in mind. And this means balancing functionality with sustainability.

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For Journeys Above The Tree Line

2020-08-18

For fall and winter 2020, Fjällräven continues to explore above the tree line with its Bergtagen mountaineering collection. As well as expanding it from sea level to lofty peaks, it’s also pushed the boundaries in sustainable performance, winning awards in the process.

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Never feel cold again with the new Expedition Series

2020-07-08

When it comes to the cold, there is no one-product-fits-all solution; you need a system. So for the fall and winter 2020 season, Fjällräven is expanding its legendary Expedition Down Jacket into an entire cold-weather protection series.

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Say Hello To Kånken Re-Wool

2020-06-24

Wool has always been one of Fjällräven’s core materials. For fall & winter 2020, Fjällräven has used recycled wool, what it calls Re-Wool, to create this new, special edition Kånken.

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This Way Outdoors!

2020-05-28

Vardag, in Swedish, is a word for ‘everyday life’. This season, outdoor brand Fjällräven’s bestselling Vardag series, with its simple designs, everyday functionality and clear connection to Fjällräven’s heritage, has become a distinct collection of apparel.

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Art That Carries Stuff

2020-04-24

Kånken Art is what happens when you invite renowned artists to express their relationship to nature with a Kånken as their canvas. The products will be available from July 15th 2020. Read more about the non-profit project, the artist and the products below.

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Latest Press Releases

Arctic Fox Initiative 2020

2020-12-18

Fjällräven is happy to announce that for 2020 three organisations have been selected to receive funding. The brand will also continue to contribute to the financing of a PhD position at Stockholm University.

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Fjällräven takes trekking virtual with Fjällräven Classic TV

2020-07-09

Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer and announces new dates.

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Fjällräven launches online trekking event Fjällräven Classic TV

2020-05-22

Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.

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Fjällräven Head of Sustainability Christiane Dolva Törnberg awarded as “Business Woman of the Year 2019 in Swedish Sport Industry”

2020-04-21

Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as Business Woman of the Year 2019 in Swedish Sports Industry by Svenskst Sportforum.

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Fjällräven announces Alexander Matt as new Global Marketing Director

2020-04-15

Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.

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Latest Press Kits

Fjällräven Spring/Summer 2018

2017-12-10

This season Fjällräven has chosen to look back at one of its most iconic pieces. A jacket that was created for adventures in the outdoors. A jacket that has been worn and loved for generations. That jacket is the Greenland Jacket. And it was the starting point for an entire collection. For spring/summer 2018 Fjällräven is updating this classic and expanding the Greenland collection.

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Fjällräven Hunting Fall/Winter 2017/18

2017-08-10

For Fall/Winter 2017, Fjällräven is proud to present a full range of equipment that’ll never get between a hunter and his or her perfect hunting experience. A line-up just as functional as it is conscious

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