Long, hot days and short, light nights means more time outdoors. Fjällräven’s High Coast collection is designed to feel right at home in the versatile space between urban and outdoor life.
Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry.
As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.
The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.
2020 sees the start of a long-term commitment to the expansion of the Fjällräven brand by offering no less than eight Fjällräven Classics across the globe.
This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...
Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.