Fjällräven Press Room

Inspirational Stories

For Journeys Above The Tree Line

2020-08-18

For fall and winter 2020, Fjällräven continues to explore above the tree line with its Bergtagen mountaineering collection. As well as expanding it from sea level to lofty peaks, it’s also pushed the boundaries in sustainable performance, winning awards in the process.

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Never feel cold again with the new Expedition Series

2020-07-08

When it comes to the cold, there is no one-product-fits-all solution; you need a system. So for the fall and winter 2020 season, Fjällräven is expanding its legendary Expedition Down Jacket into an entire cold-weather protection series.

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Say Hello To Kånken Re-Wool

2020-06-24

Wool has always been one of Fjällräven’s core materials. For fall & winter 2020, Fjällräven has used recycled wool, what it calls Re-Wool, to create this new, special edition Kånken.

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This Way Outdoors!

2020-05-28

Vardag, in Swedish, is a word for ‘everyday life’. This season, outdoor brand Fjällräven’s bestselling Vardag series, with its simple designs, everyday functionality and clear connection to Fjällräven’s heritage, has become a distinct collection of apparel.

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Art That Carries Stuff

2020-04-24

Kånken Art is what happens when you invite renowned artists to express their relationship to nature with a Kånken as their canvas. The products will be available from July 15th 2020. Read more about the non-profit project, the artist and the products below.

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It’s A Lifelong Relationship, Choose Wisely!

2020-03-23

When we can’t go out in nature, what better time to prepare for our upcoming trips? Do research, read up on equipment, compare, write packing lists and choose what to wear and what to bring. Finding the right pair of trekking trousers can be the first step towards many successful hikes.

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Latest Press Releases

Fjällräven voted most sustainable brand in its industry according to Sustainable Brand Index 2020 Sweden

2020-03-31

Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. 

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Fjällräven update around COVID-19

2020-03-16

At Fjällräven, we are taking the current situation seriously and have adjusted our personal routines and business activities in order to minimize further spread of COVID-19. Read more...

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Fjällräven applauds the UN Global Climate Change Action Initiative and looks forward to collaborating with the fashion industry

2019-09-27

As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.

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The Arctic Fox Initiative

2019-09-13

The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.

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Fjällräven Classic - The game-changing trekking concept goes global

2019-06-30

2020 sees the start of a long-term commitment to the expansion of the Fjällräven brand by offering no less than eight Fjällräven Classics across the globe.

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Latest Press Kits

Fjällräven Spring & Summer 2021

2020-05-27

This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...

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Fjällräven Conscious Hunting Fall & Winter 2020

2020-02-18

Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.

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Fjällräven Fall & Winter 2020

2020-01-20

This fall and winter 2020 season the legendary Expedition Down Jacket from 1974 has given rise to a whole range of functional, timeless and sustainable insulation jackets. In other news Fjällräven launches a new range of striking Vardag apparel.

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Fjällräven Spring & Summer 2020

2019-06-25

For the spring and summer season of 2020, Fjällräven is focusing on clothing suitable for outdoor activities in warm conditions – lightweight, improved ventilation, fast drying fabrics and packable garments.

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Fjällräven Polar 2019

2019-03-27

300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. This is Fjällräven Polar 2019. Find our more about the event, the participants and the route...

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