Fjällräven Press Room

Inspirational Stories

It’s A Lifelong Relationship, Choose Wisely!

2020-03-23

When we can’t go out in nature, what better time to prepare for our upcoming trips? Do research, read up on equipment, compare, write packing lists and choose what to wear and what to bring. Finding the right pair of trekking trousers can be the first step towards many successful hikes.

read more   

Where Summer Memories Are Made

2020-02-05

Long, hot days and short, light nights means more time outdoors. Fjällräven’s High Coast collection is designed to feel right at home in the versatile space between urban and outdoor life.

read more   

Summer Trekking Starts Here

2019-12-16

For the 2020 spring and summer season, Fjällräven introduces the new Abisko Midsummer collection that focuses on clothing that is optimised for trekking in warm weather conditions – lightweight, ventilated, quick drying and packable.

read more   

Iconic Meets New

2019-11-15

In Spring/Summer 2020, Fjällräven continues to grow its diverse and iconic Kånken with two new members: Kånken Totepack and Kånken Hip Pack. Making this season’s offering a diverse variety of strong products for a wide range of customers.

read more   

Happy Holidays are Outdoor Holidays

2019-09-30

Holidays are coming. And just because the festivities are full of tradition, there’s no reason to not get inspired by new gifts and routines. Fjällräven introduces an alternative gift guide for this year’s Holiday season – some ideas that’ll help you celebrate a little differently this year.

read more   

Winter: The Perfect Time To Enjoy Nature

2019-08-28

To make winter adventures more safe, comfortable and dry even in the harshest winter conditions Fjällräven is introducing new product innovations for its Fall & Winter 2019 mountaineering collection Bergtagen and the functional and versatile trekking collection Keb.

read more   


Latest Press Releases

Fjällräven Classic - The game-changing trekking concept goes global

2019-06-30

2020 sees the start of a long-term commitment to the expansion of the Fjällräven brand by offering no less than eight Fjällräven Classics across the globe.

read more

Abisko Midsummer trousers awarded “Gold Winner” in Outstanding Outdoor Awards 2019

2019-06-30

Fjällräven’s new warm climate trekking trousers “Abisko Midsummer trousers” has been chosen from a long list of products as Gold Winner of the new “Outstanding Outdoor Awards 2019” at OutDoor by ISPO.

read more

Fjällräven Project Tent Nights makes Nature accessible for more people

2019-03-25

Fjällräven is making their tents available to rent in selected stores for both shorter and longer trips into the wilderness. Not only is it a great opportunity to get people closer to nature, it is also an opportunity for people to try one of Fjällräven’s tents.

read more

Fjällräven’s sustainable Canada Wool Padded Jacket wins ISPO Award 2019

2019-02-03

Fjällräven’s new Canada Wool Padded Jacket has just been chosen, from a long list of products, as winner of an ISPO Award 2019 in the ‘urban’ category.

read more

Management changes at Fjällräven and Hanwag

2017-12-15

Thomas Gröger starts as new Managing Director of Hanwag GmbH, Lars Ryslev takes over position of Managing Director in Germany for the Fjällräven Sportartikelhandelsgesellschaft mbH. Kasper Holmboe is new Country Manager of Fenix Outdoor Denmark.

read more


Latest Press Kits

Fjällräven Fall & Winter 2021

2020-12-30

The highlight for Fjällräven Fall & Winter 2021 however, are the innovation efforts applied to the development of more sustainable materials. The plant-based Pine Weave is a new benchmark for cellulosic (plant-based) fabric and makes its debut in the Tree-Kånken backpack.

read more

Fjällräven Sustainability 2021

2020-12-08

Sustainability at Fjällräven - Designing for generations to come. We are committed to moving forward and developing more sustainable outdoor clothing and equipment for people to enjoy for generations. This press kit details how we are working with sustainability at Fjällräven.

read more

Fjällräven Spring & Summer 2021

2020-05-27

This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...

read more

Fjällräven Conscious Hunting Fall & Winter 2020

2020-02-18

Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.

read more

Fjällräven Fall & Winter 2020

2020-01-20

This fall and winter 2020 season the legendary Expedition Down Jacket from 1974 has given rise to a whole range of functional, timeless and sustainable insulation jackets. In other news Fjällräven launches a new range of striking Vardag apparel.

read more