Long, hot days and short, light nights means more time outdoors. Fjällräven’s High Coast collection is designed to feel right at home in the versatile space between urban and outdoor life.
Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer and announces new dates.
Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.
Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as “Business Woman of the Year 2019 in Swedish Sports Industry” by Svenskst Sportforum.
Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.
Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.
This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...
Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.