Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.
Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry.
At Fjällräven, we are taking the current situation seriously and have adjusted our personal routines and business activities in order to minimize further spread of COVID-19. Read more...
As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.
The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.
The highlight for Fjällräven Fall & Winter 2021 however, are the innovation efforts applied to the development of more sustainable materials. The plant-based Pine Weave is a new benchmark for cellulosic (plant-based) fabric and makes its debut in the Tree-Kånken backpack.
Sustainability at Fjällräven - Designing for generations to come. We are committed to moving forward and developing more sustainable outdoor clothing and equipment for people to enjoy for generations. This press kit details how we are working with sustainability at Fjällräven.
This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...
Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.
This fall and winter 2020 season the legendary Expedition Down Jacket from 1974 has given rise to a whole range of functional, timeless and sustainable insulation jackets. In other news Fjällräven launches a new range of striking Vardag apparel.
