Fjällräven Press Room

Inspirational Stories

Fjällräven explains its use of wool


Different sheep have different wool. Some are bred for thickness, others for fineness, some for extra durability, others for increased softness. Fjällräven gets its wool from a variety of sources to create products that cover a plethora of applications. Find out more about the differen wool qualities Fjällräven is using... 


Timeless and Iconic - Fjällräven Fall & Winter 2019 Jackets and Parkas


The best way to introduce the jackets and parkas of the Fjällräven Fall & Winter 2019 collection, is to outline the story of the first ever Fjällräven jacket. And to explain the best choice of jackets / parkas for this year’s Fall & Winter activities, the material guide below compares the different functionalities of outer materials and paddings. 


Nature Is Waiting For You - Everyday Outdoor Fall & Winter 2019


Fjällräven’s fall & winter 2019 Everyday Outdoor Collection is bridging the gap between trekkers and urbanites. The intergration of clean, simple designs with durable, functional materials can take anyone from urban areas to natural surroundings in complete comfort. As always, Fjällräven’s high standards of sustainability are evident, and this season is no exception.


Nature Is Waiting For You - Trekking Fall & Winter 2019


For the Fall & Winter 2019 season Fjällräven incorporates nature’s most gifted material – wool – into more products than ever and revisits its roots through new functional products made for traditional trekking. The Singi line has been revamped with recycled and organic materials as well as traceable wool. Successful trekking events like Fjällräven Classic lead the way far from motorways and online life, where the wilderness is waiting.


Daypacks for anywhere


Being able to carry things - light or heavy, short distances or for days on end - while staying comfortable and moving freely, has been what any Fjällräven backpack is all about since the beginning in 1960. Today the Fjällräven range of daypacks has grown steadily and become famous for its functionality, reliability and comfort.


Good news for the Conscious Hunter


Fjällräven has been an acknowledged brand among hunters for over 50 years, simply because the clothes and equipment function so well during long days (and nights) in the outdoors. Today, the Fjällräven hunting range is designed specifically for the conscious hunter. Find out more about the innovations for Fall & Winter 2019. 


Latest Press Releases

Popular Fjällräven trekking event expansion 2020 affected by COVID-19 crisis


Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.

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Fjällräven voted most sustainable brand in its industry according to Sustainable Brand Index 2020 Sweden


Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. 

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Fjällräven update around COVID-19


At Fjällräven, we are taking the current situation seriously and have adjusted our personal routines and business activities in order to minimize further spread of COVID-19. Read more...

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Fjällräven applauds the UN Global Climate Change Action Initiative and looks forward to collaborating with the fashion industry


As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.

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The Arctic Fox Initiative


The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.

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Latest Press Kits

Fjällräven Fall & Winter 2021


The highlight for Fjällräven Fall & Winter 2021 however, are the innovation efforts applied to the development of more sustainable materials. The plant-based Pine Weave is a new benchmark for cellulosic (plant-based) fabric and makes its debut in the Tree-Kånken backpack.

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Fjällräven Sustainability 2021


Sustainability at Fjällräven - Designing for generations to come. We are committed to moving forward and developing more sustainable outdoor clothing and equipment for people to enjoy for generations. This press kit details how we are working with sustainability at Fjällräven.

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Fjällräven Spring & Summer 2021


This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...

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Fjällräven Conscious Hunting Fall & Winter 2020


Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.

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Fjällräven Fall & Winter 2020


This fall and winter 2020 season the legendary Expedition Down Jacket from 1974 has given rise to a whole range of functional, timeless and sustainable insulation jackets. In other news Fjällräven launches a new range of striking Vardag apparel.

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