Fjällräven Press Room

Inspirational Stories

Timeless and Iconic - Fjällräven Fall & Winter 2019 Jackets and Parkas


The best way to introduce the jackets and parkas of the Fjällräven Fall & Winter 2019 collection, is to outline the story of the first ever Fjällräven jacket. And to explain the best choice of jackets / parkas for this year’s Fall & Winter activities, the material guide below compares the different functionalities of outer materials and paddings. 


Nature Is Waiting For You - Everyday Outdoor Fall & Winter 2019


Fjällräven’s fall & winter 2019 Everyday Outdoor Collection is bridging the gap between trekkers and urbanites. The intergration of clean, simple designs with durable, functional materials can take anyone from urban areas to natural surroundings in complete comfort. As always, Fjällräven’s high standards of sustainability are evident, and this season is no exception.


Nature Is Waiting For You - Trekking Fall & Winter 2019


For the Fall & Winter 2019 season Fjällräven incorporates nature’s most gifted material – wool – into more products than ever and revisits its roots through new functional products made for traditional trekking. The Singi line has been revamped with recycled and organic materials as well as traceable wool. Successful trekking events like Fjällräven Classic lead the way far from motorways and online life, where the wilderness is waiting.


Daypacks for anywhere


Being able to carry things - light or heavy, short distances or for days on end - while staying comfortable and moving freely, has been what any Fjällräven backpack is all about since the beginning in 1960. Today the Fjällräven range of daypacks has grown steadily and become famous for its functionality, reliability and comfort.


Good news for the Conscious Hunter


Fjällräven has been an acknowledged brand among hunters for over 50 years, simply because the clothes and equipment function so well during long days (and nights) in the outdoors. Today, the Fjällräven hunting range is designed specifically for the conscious hunter. Find out more about the innovations for Fall & Winter 2019. 


Versatile Daypacks for Summer Adventures


From city to nature, Fjällräven’s products have always been about making getting outdoors easier and more comfortable. This is as true of their technical trekking trousers and backpacks and their mountaineering range as it is of their heritage products and everyday essentials. Any experience in nature – regardless of where and when – is to be cherished. And there are adventures to be had closer than you might think.


Latest Press Releases

Fjällräven takes trekking virtual with Fjällräven Classic TV


Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer and announces new dates.

read more

Fjällräven launches online trekking event Fjällräven Classic TV


Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.

read more

Fjällräven Head of Sustainability Christiane Dolva Törnberg awarded as “Business Woman of the Year 2019 in Swedish Sport Industry”


Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as Business Woman of the Year 2019 in Swedish Sports Industry by Svenskst Sportforum.

read more

Fjällräven announces Alexander Matt as new Global Marketing Director


Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.

read more

Popular Fjällräven trekking event expansion 2020 affected by COVID-19 crisis


Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.

read more

Latest Press Kits

Fjällräven Spring & Summer 2021


This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...

read more

Fjällräven Conscious Hunting Fall & Winter 2020


Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.

read more

Fjällräven Fall & Winter 2020


This fall and winter 2020 season the legendary Expedition Down Jacket from 1974 has given rise to a whole range of functional, timeless and sustainable insulation jackets. In other news Fjällräven launches a new range of striking Vardag apparel.

read more

Fjällräven Spring & Summer 2020


For the spring and summer season of 2020, Fjällräven is focusing on clothing suitable for outdoor activities in warm conditions – lightweight, improved ventilation, fast drying fabrics and packable garments.

read more

Fjällräven Polar 2019


300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. This is Fjällräven Polar 2019. Find our more about the event, the participants and the route...

read more