Fjällräven is happy to announce that for 2020 three organisations have been selected to receive funding. The brand will also continue to contribute to the financing of a PhD position at Stockholm University.
Building on the success of virtual Fjällräven Classic events in Germany and Denmark, Fjällräven will live stream all of its legendary long-distance treks online this summer and announces new dates.
Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.
Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as “Business Woman of the Year 2019 in Swedish Sports Industry” by Svenskst Sportforum.
Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.
The highlight for Fjällräven Fall & Winter 2021 however, are the innovation efforts applied to the development of more sustainable materials. The plant-based Pine Weave is a new benchmark for cellulosic (plant-based) fabric and makes its debut in the Tree-Kånken backpack.
Sustainability at Fjällräven - Designing for generations to come. We are committed to moving forward and developing more sustainable outdoor clothing and equipment for people to enjoy for generations. This press kit details how we are working with sustainability at Fjällräven.
This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...
Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. For Fall & Winter 2020 Fjällräven focusses on new products featuring natures most gifted material wool, new midlayers in fleece and G-1000 and a full range of their unique camo offer.
This fall and winter 2020 season the legendary Expedition Down Jacket from 1974 has given rise to a whole range of functional, timeless and sustainable insulation jackets. In other news Fjällräven launches a new range of striking Vardag apparel.
